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BOUMATIC SELECTS PAULSEN AS ITS AGENCY OF RECORD
Jan. 19, 2021
Source: Paulsen news release
Sioux Falls, SD - BouMatic LLC, one of the nation's leading manufacturers of milking systems and dairy farm equipment, has named Paulsen the company's advertising agency of record.
Paulsen is a Sioux Falls-based marketing firm that specializes in serving clients in the agriculture and rural lifestyle sectors. Paulsen will now be responsible for advertising and integrated marketing activities for BouMatic in North America, including the company's growth in robotic milking systems.
"We are excited to begin our relationship with BouMatic," says Paulsen President, Sara Steever. "BouMatic's leadership in robotic milking technology is helping America's dairy farmers become more efficient, productive and profitable."
"We believe Paulsen's unique understanding of dairy farmers will help us achieve our long-term marketing objectives," says Amy Steinke, BouMatic Product Management & Marketing Director. "Their strategic insight and proven ability to execute across multiple channels will be essential. We were 'wowed' by Paulsen's all-encompassing ability to demonstrate not only their knowledge of the market, but also effective methods of navigating such a competitive space."
BouMatic serves dairy operators in more than 45 countries and employs 400 people worldwide. Its global headquarters are in Madison, WI, USA. Its European headquarters are located in Remicourt, Belgium and Skjern, Denmark.
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