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National Cattlemen's Beef Association (NCBA) reports:

Denver - The 2021 Cattle Industry Convention Winter Reboot is a two-day virtual event and will be held Feb. 23-24, featuring 15 unique educational sessions. The title sponsor of the event is Corteva Agriscience.

The Winter Reboot will kick off each day with general sessions followed by a series of educational sessions. Day one includes a two-part General Session, sponsored by Central Life Sciences, featuring National Cattlemen's Beef Association (NCBA) CEO Colin Woodall and NCBA Vice President of Government Affairs Ethan Lane to discuss the state of the cattle industry and expectations in Washington, D.C., over the next four years.

Part two will include a D.C. issues update with NCBA's Washington D.C., staff to share their work and the conversations they are having on both sides of the aisle to fight for the interests of U.S. cattle producers. The General Session on day two will feature a market update presented by CattleFax and sponsored by Zoetis and Purina Animal Nutrition.

"During the Winter Reboot, producers not only have an opportunity to hear from some of the leading experts in topics that impact their cattle operations every day, but they also have the chance to interact with those experts and ask questions," said NCBA Executive Director of Producer Education & Sustainability Josh White. "The wide variety of sessions offers something for every producer and this virtual experience will provide vital industry updates and education. We encourage cattlemen and women to take advantage of this informative and educational program."

The Winter Reboot experience will also feature a Cattlemen's College convention preview with Jayson Lusk Ph.D., titled "The COVID Effect. Are Consumers Still Hungry for Beef?", sponsored by Zoetis.

Winter Reboot attendees can expect to learn more about genetics and reproduction. John Genho and Darrh Bullock, Ph.D., will lead a session to help cattlemen and women navigate how to best invest resources in making wise decisions that drive positive, productive change including how to best utilize EPDs, selection indexes, genomics, crossbreeding and other decision-making tools.

Anna Taylor, Ph.D., and Dusty Abney, Ph.D., will discuss the value of appropriate nutrition through targeted and strategic supplementation during the different stages of reproduction to improve producers' short- and long-term goals. These sessions are sponsored by Neogen and Cargill, respectively.

Attendees can also dive deeper into the topic of sustainability through a session with Jason Sawyer, Ph.D., and Myriah Johnson, Ph.D. They will provide an overview of the latest, science-based information supporting beef's critical role in a sustainable food system. This session is sponsored by Diamond V.

Other educational topics featured during the Winter Reboot include a discussion, sponsored by Popular Ag Finance, with Dan Childs and Jason Bradley from the Nobel Research Institute to discuss how to market cattle with intention to add value. Attendees will also learn more about technology tools being used by every sector of the cattle industry from Justin Sexten, Ph.D., and Jacob Gilley. This session is sponsored by Fort Supply Technologies.

NCBA Washington, D.C., team members Danielle Beck, Allison Rivera, and Kaitlynn Glover will lead a discussion on how to build and maintain working relationships with Congress, sponsored by Norbrook.

Additional information about the Winter Reboot experience, can be found at

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