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Source: Farm Journal news release

Lenexa, Kan. - As the farm show paradigm shifts dramatically, Farm Journal announces a robust national Farm Journal Field Days 2021 that builds on the momentum and exceptional audience engagement of the inaugural event in 2020. The one-of-a-kind Great American Farm Show Experience features the Pro Farmer Crop Tour, Farm Journal Field Days and #FarmON Benefit Concert.

It will crisscross through farm country Aug. 16-27 offering attendees the opportunity to participate in person and online. Overall, the Great American Farm Show Experience is the most efficient and effective branding and lead-generation event in all of American agriculture.

Pro Farmer Crop Tour will kick off the two-week blitz of activities with scouts walking fields throughout the Midwest to assess crop conditions and predict corn and soybean yields. The cornerstone of Farm Journal Field Days will be in-person events hosted by some of the nation's most progressive and influential producers, offering visiting farmers as well as agricultural companies a unique behind-the-scenes look at how they do business. Attendees will also have the opportunity to engage with industry experts and other farmers through a wide range of online content and networking.

"We have accelerated our investment in our Great American Farm Show Experience to expand the return on investment for sponsors, exhibitors, hosts and attendees based on advisory input from all constituents involved," said Charlene Finck, president, Farm Journal. "Our advisory group of producers has provided insights that underpin the model to have experiential events on real farms hosted by real farmers - and to make participation possible both in person and online. Attendees can pick and choose the journey that brings the most value to their operations."

The grand finale of Farm Journal Field Days will be a #FarmON Benefit Concert featuring nationally-known music artists and benefitting a non-profit organization. The concert will be live, in an on-farm setting and streamed online.

About Farm Journal

Farm Journal is the nation's leading business information and media company serving the agricultural market. Started 144 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences, seminars and tradeshows; nationally broadcasted television and radio programs; a robust mobile-text-marketing business and an array of data-driven, paid information products. Farm Journal also is the majority shareholder of the online equipment marketplace, Machinery Pete LLC. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture's ability to meet the vital needs of a growing population through education and empowerment.

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