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Source: Paulsen news release

Sioux Falls, SD - Paulsen recently promoted veteran designer Ryan Velgersdyk to the role of art director.

"The work Ryan does for the creative team is extraordinary," said Mike Dowling, VP, Creative Services. "He has developed such a deep knowledge and understanding of our clients, and he is gifted at using design to bring their messages to life."

Velgersdyk arrived at Paulsen in 2013 to work as a front-end web developer and interactive designer. He has expanded his repertoire during his tenure and now oversees a wide range of print and digital media projects.

He has also played a pivotal role in brand development on behalf of the agency's clients, including creating new logos and other design elements.

"It's a different way to communicate," said Velgersdyk. "You have to project a brand's personality and evoke certain emotions using a single word or mark. That's what makes it so interesting."

A Sioux Falls native, Velgersdyk earned a bachelor of science in graphic design from South Dakota State University.

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