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BADER RUTTER AND RESN WIN AWWWARDS' SITE OF THE YEAR FOR "PIONEER - CORN REVOLUTIONIZED"
Source: Bader Rutter news release

Milwaukee - "Pioneer - Corn Revolutionized" from Bader Rutter agency and Resn, a digital experience and design studio, has been named Site of the Year at Awwwards' annual ceremony. The website was chosen as best of the year by the Awwwards jury, a global panel of experts representing the most important designers, creative directors, bloggers and agencies in the industry.

"Recognizing that Pioneer's website needed to be as innovative as its products, we created a digital user experience that's not only inspiring but also speaks to their customers' appetite for mobile," said Tony Maurer, executive digital director, Bader Rutter. "We're proud to share this achievement with our partners at Resn."

Pioneer is the global flagship seed brand of Corteva Agriscience. Bader Rutter has been the agency of record for the Pioneer brand and Corteva Agriscience Crop Protection in the United States since July 2018.

"This site is yet another example of the excellent marketplace knowledge of Bader Rutter, coupled with their strategic insights, tactical execution capabilities and digital services," said Doug Reynolds, U.S. marketing and digital communications leader, Corteva Agriscience.

Through the choreography of real-time 3D assets and animation, Bader Rutter and Resn created a unique digital user experience that tells the behind-the-scenes process and cutting-edge science of Pioneer brand corn products. The website was made using Jelly, Resn's Web3D pipeline.

"The generous support, trust and collaboration from our clients at Pioneer allowed us to reimagine what an agriculture website could look like," Maurer said. "As Resn likes to call it, Corn Revolutionized is 'the greatest agriculture website of all time.'"

Awwwards, the world's premier web competition, is dedicated to recognizing "the talent and effort of the best web designers, developers and agencies in the world." To see a full list of winners, visit https://www.awwwards.com/websites/sites_of_the_year/.



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