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Source: Whitetail Properties news release

Pittsfield, IL - Strong rural land values combined with intense buyer demand can mean significant benefits for farmers and other rural landowners thinking about selling their property. The trend is being driven by both lifestyle and financial factors, according to Dan Perez, CEO and broker for Whitetail Properties Real Estate, a national brokerage specializing in hunting, farm, ranch and timber properties.

"Buyers want to get away from more populated areas for fresh air, social distancing and reconnecting with family," he says. "Some are looking to purchase or build a country home, take up self-sustainability and hobby farming, or enjoy recreation."

Perez says buyers are also motivated by the value and long-term stability of land as a financial investment, as well as attractive financing opportunities and historically low interest rates. But even with the strong market, he says sellers must make their property as attractive as possible to get top dollar.

He offers the following essential improvements that are relatively simple and low cost to make:

Have an inviting entry - Every buyer wants to feel like the property has been well taken care of and feel pride of ownership. Even something as simple as an attractive entry gate with mowed grass can make a vital good first impression. Similarly, if the road into the property is rough, use a blade to level it if you have the equipment or hire it done. It's a very small investment that can make all the difference for a buyer's experience.

Provide game photos - For hunting properties, buyers want to see nicely maintained food plots that will draw lots of animals. Also, have a good collection of game photos showing the quality of deer, turkey and other game animals on the property, as that will have a big bearing on its appeal and value. Showing a history of documented game animals on the property can be a big difference maker. These cameras are a modest investment that can pay huge dividends.

Remove unnecessary fencing and consider trails - Many farms and ranches have older fencing that is no longer used or needed. Removing that will enhance the open feel and appeal of the property, similar to the growing preference for residential open floor plans. Also, navigating a property is a big deal to most buyers. Being able to get around the property in a UTV or truck or by easily walking a maintained trail system creates convenience and a more enjoyable experience. Of course, size and best use of the property will need to be considered if a trail system is not already in place.

Stock a pond or lake - If there is an existing pond or lake on the property, turn it into a fishing asset for recreation and memories that family and friends can enjoy for years to come. It's a modest cost that can make a big difference.

Clean drainage areas and junk piles - Properties with low-lying drainage areas often become filled with trash, scrap metal and other debris that can be a turn-off for prospective buyers. Clean up and fill in these eyesores to protect the value of your land.

"The importance of a first impression can't be overemphasized," Perez notes. "Our Land Specialists pride themselves on knowing the value of every acre, what buyers across the country want and properly marketing properties to get top dollar."

For additional information about buying or selling rural properties, or to find a Whitetail Properties Land Specialist in your area, visit

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