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PLANALYTICS FORMS PROSERVICES DIVISION TO SUPPORT WEATHER-IMPACTED INDUSTRIES
Source: Planalytics news release

Berwyn, PA - Planalytics, Inc., the global leader in Business Weather Intelligence, has announced the formation of a new Professional Services Division to provide weather insights and demand analytics to better support manufacturers, distributors and retail service providers involved in Turf and Landscape, Heating and Cooling and several other major weather-impacted categories where service performance is critical.

In making the announcement, Planalytics founder and CEO, Frederic Fox stated: "We are forming this new division to better focus on the unique needs of our pro services customers. Our ProServices division will build upon our proven record of delivering advanced weather demand analytics and exceptional value return to manufacturers, retailers and service providers globally. Our focus with this service, as with everything we do, is to help our customers understand and manage the risks / opportunities associated with weather and how their customers respond to different weather drivers."

One of the ways that Planalytics has been able to help its current clients in the HVAC industry is by identifying where and when customers are likely to begin contacting their call centers. Jeffrey Doran, Planalytics Director of Specialized Support Services and veteran meteorologist, points out that "...there is no such thing as normal weather. On top of that, just because a lot of customers rang up call centers on a particular week last year doesn't mean they will do the same thing this year... especially when they are reacting to conditions that are suddenly too hot or too cold. "

For businesses that support turf and landscape professionals, the weather challenges are even more complicated. "Manufacturers and distributors of products to prevent or eliminate pests have the added challenge of having enough products on hand to match practically any weed, insect or disease situation that may arise," Fox adds. "But with so much pressure on managing working capital, companies are constantly struggling with how much to produce, where and what to warehouse, and when to replenish."

Fortunately for those companies, Planalytics professionals have decades of experience supporting agricultural businesses to draw upon. "Just as we have learned how much weather affects human behavior," Doran continues, "we know that weeds and insects have biological clocks of their own. Emergence of common weeds like crabgrass and dandelions is determined by soil temperatures that can vary widely from one year to the next, even at the same location. Not only can that present challenges for golf course superintendents, it's particularly problematic for lawn servicing companies." With so much competition for consumers' business, landscapers' success depends on keeping everybody's lawn looking pristine all through the season, regardless of the weather."

To learn more about Planalytics Professional Services offerings, sign up for one of their upcoming Webcasts - "Weatherizing Your Turf & Landscape Business" on March 30th or "Weatherizing Your Heating & Cooling Business" on March 31st - by visiting www.planalytics.com/events


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