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MEYOCKS NAMED AS NORTH AMERICAN AGENCY OF RECORD FOR POLY 4 FERTILIZER
Mar. 25, 2021
Source: Meyocks news release
West Des Moines, IA - Meyocks has been named as UK-based Anglo American's marketing agency of record for the launch of POLY4 fertilizer in North America. Meyocks will work with Anglo American and ADM, the exclusive North American offtake partner for POLY4, to assess the market, support channel development, establish digital channels, and build overall awareness for the unique new fertilizer.
Doug Jeske, president of Meyocks, said the launch of POLY4 is aligned perfectly with the agency's expertise and experience.
"At Meyocks, our focus is on agriculture, food and health brands that nourish and nurture, and POLY4 represents an extraordinary opportunity for sustainable productivity," said Jeske. "We are honored to be selected to support Anglo American's efforts to bring POLY4 to the North American market."
"Anglo American sees tremendous potential in our game-changing crop nutrition product POLY4 to improve productivity and soil health while reducing the carbon footprint of agriculture around the world," said Reinaldo Bello, Head of the Americas at Anglo American's Crop Nutrients business.
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