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Mar. 25, 2021 Source: AdFarm news release Kansas City, MO - North American agri-marketing leader AdFarm has launched a US-focused consultancy, Calibrate, aimed at providing strategic insights and advising for businesses marketing to agricultural producers. This announcement comes on National Ag Day as agriculture groups and producers celebrate the vast contributions of agriculture in the US. Calibrate by AdFarm will serve business clients by helping them align more effectively to their agricultural audiences - ensuring content is authentic and accurate, generating quality producer insights that are informative and actionable, and refining how they leverage ag channels. "To be relevant and have impact in agriculture, businesses need to connect with producers authentically and thoughtfully," says Julia King, vice president of AdFarm. "This requires deep knowledge and experience with this highly unique audience, as well as a strategic partner who is embedded in the industry." Calibrate by AdFarm has recognized the need to improve the accuracy of agriculture representation in advertising - and decided to rise to the challenge. From spokesperson messaging to region- and segment-specific copy to proper and efficient media targeting, "solving this problem will take a strategy-level shift within agribusinesses," King adds. Farmers and ranchers today expect accuracy and empathy at every level of communication. Understanding the industry and experiences of its producers - including their motivations, language and customer journeys - is a mission AdFarm has been focusing on for over 35 years. Calibrate by AdFarm provides clients with the opportunity to succeed with agriculture audiences by augmenting and providing value to client marketing teams. Campaign production will be directed toward the client's choice of AdFarm's full-service offering, the client's internal team, trusted freelancers or local production shops. AdFarm will continue to serve its mission of being a catalyst for the evolution of agriculture, operating across the US and Canada as an integrated agency. AdFarm provides innovative creative, public relations, digital and marketing expertise. Calibrate, based out of AdFarm's Kansas City office, is currently scheduling virtual input sessions for new clients. To set up a meeting, contact hello@calibratebyadfarm.com. Tweet |
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