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PRODUCE MARKETING ASSN, UNITED FRESH TO CREATE NEW TRADE ASSOCIATION
Agri-Pulse reports:

The Boards of Directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an agreement in principle to create a new global trade association.

The two associations will continue to operate as independent organizations through 2021; the new association will be launched January 1, 2022.

"This Agreement reflects the ongoing commitment of both associations to deliver the highest level of value to members," said board Chairs Michael Muzyk of United Fresh and Dwight Ferguson of PMA. "Looking ahead, we believe we can accomplish that goal better together building on the synergies and experience of our expert staffs, complementary education programs and member services, and a stronger voice in advocating for our industries."

Over the past several months, PMA CEO Cathy Burns and United Fresh CEO Tom Stenzel have worked with a group of board leaders from each association to develop the strategic commitments for the new association that serves as the core of the agreement in principle.

The new association will be led jointly by Burns and Stenzel as co-CEOs throughout 2022. After that time, Burns will become the sole CEO.

To read the entire report click here.


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