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PAULSEN ON DISRUPTIONS IN SOCIAL MEDIA: FIVE QUESTIONS AGRI-MARKETERS SHOULD ASK THEMSELVES
Source: blog by Alicia Heun, Director of Engagement, Paulsen

This article was originally published at Forbes.com

One of my job's joys is to talk with bright, inquisitive agri-marketers. Throughout 2020 and 2021, the hard-working marketing and communication professionals in agriculture and rural industries have faced challenges unique to our industry. They balance messaging about food supply chain disruptions with food safety and availability, promoting their team as essential workers yet working to keep them safe and communicating with customers amid natural disasters and significant commodity market swings.

And now, they're being faced with a new challenge. In a recent discussion with an especially savvy-communicator, I was asked, "Should I be pulling my advertising spend from Facebook if my farmers aren't using that platform anymore?"

What a great question!

While the drum was already quietly beating for alternative platforms, the official ban of former President Trump by Facebook and Twitter precipitated the rise of several social media platforms.

Regardless of your political beliefs, successful agri-marketers continually evaluate digital advertising performance. If communicators are worried about recent events impacting their social media ROI, here are five questions for formulating a plan.

To read the entire article click here.


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