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PEPSICO DONATES $5 MILLION TO AGMISSION--PROGRAM TO REDUCE GHG FROM AGRICULTURE
Agri-Pulse reports:

PepsiCo is giving a big boost to efforts by the Foundation for Food and Agriculture Research and U.S. Farmers and Ranchers in Action to reduce greenhouse gases in agriculture, donating $5 million to a year-old partnership now rebranded as AgMission.

To learn more about AgMission click here.

FFAR and USFRA have already invested over $50 million in projects advancing research efforts to reduce GHGs from agriculture, "and are actively seeking matching funds from outside partners to accelerate and expand the program," a FFAR spokesperson tells Agri-Pulse. "The full scope of the anticipated effort is estimated at $200 million."

Why it matters: "Similar to the Human Genome Project, AgMission envisions an expansive public-private partnership, that will be grounded in technology, research, farmer participation and worldwide data sharing," says FFAR Executive Director Sally Rockey.

One project being funded by the partnership is a National Academy of Sciences study to identify how to best implement specific emission-reducing ag practices.


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