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HIGH PLAINS JOURNAL'S CATTLE U & TRADE SHOW PROGRAM, SPEAKERS ANNOUNCED
High Plains Journal reports:

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After a year of uncertainty and being forced to hold a virtual event in 2020, High Plains Journal's Cattle U & Trade Show will be back as an in-person event at the United Wireless Arena in Dodge City, Kansas, July 29 and 30. In its third year, Cattle U will continue to follow its two-day format with keynote speakers, panelists, breakout education sessions and the tradeshow.

The event will open on July 29 with a keynote address from Lane Nordlund, an award-winning multimedia farm broadcaster from Montana. The sixth generation rancher lends his voice to the Montana Ag Network each day and co-anchors Western Ag Network radio reports on over 70 radio stations in seven western states.

Nordlund also hosts the Cattlemen's Call podcast for the National Cattlemen's Beef Association and the Eye on Potatoes podcast for the National Potato Council. Nordlund is also a contributor for "Cattlemen to Cattlemen," "Market Day Report" and "Rural Evening News," national television programs that air on RFD-TV. For his keynote, Nordlund will share his unique view of agriculture as a farm broadcaster and rancher, offering insights on the conversation he has from behind the micro- phone that impact farmers and ranchers and the trends that are currently impacting the industry.

On day two of the Cattle U event, attendees will hear a keynote address from fth generation South Dakota ranchers Troy and Stacy Hadrick. This married couple is not only partners in life, but also partners in promoting advocacy in agriculture while they travel the world helping farmers and ranchers nd their voice and con dence to share their story through their group called Advocates for Agriculture. The Hadrick's keynote, "Discovering your in uential power," will explain how agriculturists can effectively tell their positive story through conversation, application and experience in an ever changing world of communication channels.

Closing out Cattle U will be a keynote address from actor, stuntman and real life cowboy Forrie J. Smith. This former bronc rider is a New Mexico native and has been a cast member on the popular Paramount Network television show "Yellowstone" since it premiered in 2018. Smith will share his life story with attendees, inspiring them to never give up and keep pushing even when life offers up challenges.


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