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Source: WATT Global Media news release

Rockford, IL - Leaders in China's broiler and layer industries will gather to network, collaborate and discuss the challenges and opportunities of the poultry supply chain at the International Poultry Forum China 2021. The event is scheduled for July 8-10 at the Grand HYATT Shenyang, Liaoning, China.

The theme for this year's event will be "Redefining the Growth of Poultry Industry." More than 800 professionals from China's top broiler and egg producers, the China Broiler Alliance and the poultry supply chain are expected to attend this two-day educational and networking forum.

Worldwide industry experts will present on challenges for the industry and the road leading to long-term development. The COVID-19 pandemic brought new expansion of consumer channels, consumer model innovation and supply chain updates. It is key to consider how China's poultry industry will evolve while confronting unprecedented opportunities in the post-COVID-19 era and beyond.

"China's economy is leading the recovery under the global epidemic," says Ms. Dingding Li, General Director of Shanghai LyJa Cultural Media Co., Ltd. "This event will help participants achieve more perspective and advance sustainable development space once we redefine the growth of poultry industry."

An early registration discount is available to attendees through May 30, 2021. Online registration details can be found at

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