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Jun. 7, 2021 G&S Business Communications reports: G&S Business Communications launched its Reshaping the Future - Agribusiness report today, featuring key trends on how brands can communicate with consumers. Driven by proprietary data, we've helped identify opportunities for improving B2I (Business to Individual) communications as companies navigate 2021 and beyond. Here are a few key findings & Insights from the report: • Shift communications to consumers with transparent information about safety measures at every step along the supply chain - 54% of consumers want to know where their food was grown - 23% of consumers are at least somewhat concerned about contracting covid-19 through the food they eat • Now is the perfect time to develop fresh, reputation-building communications of how your company helps farmers succeed - 50% of consumers agree the coronavirus crisis has made them realize that farmers' role in society is more critical now than they thought it was last year • Rising concerns over food packaging safety is an opportunity to raise awareness that it is safe - 31% of consumers are still at least somewhat concerned about catching covid-19 from food packaging Tweet |
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