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AdFarm reports:

Kansas City, MO - Calibrate by AdFarm, the recently launched agri-marketing consultancy, has released a new resource designed to help marketers identify and evaluate strong partnerships for their agribusinesses.

"Partnerships are one of the most effective marketing tools when it comes to reaching new target audiences, stretching your budget and building credibility within your market," said Julia King, vice president of AdFarm. "This download was created to help marketers build mutually beneficial partnerships that accomplish their business and marketing goals."

The two-page guide shares the most common types of partnerships, where marketers should begin the process, and a worksheet they can save and complete when potential partnerships arise. The worksheet guides them through 11 partnership viability questions, granting the potential partner a score and corresponding result of either "go," "no go," or "proceed with caution."

An Agri-Marketer's Guide to Partnerships is now available at Simply complete your information in the homepage pop-up and you'll receive the download via email.

To learn more about Calibrate by AdFarm or to set up a consultation on building effective marketing partnership plans, reach out at

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