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SARA HEY: IS MARKETING WORTH IT WHEN DEALERS CAN'T GET INVENTORY?
Source: Bob Clements International

blog by Sara Hey as it appeared in Rural Lifestyle Dealer/i> magazine

Not long ago, a dealer came up to Sara and asked if they should be marketing even though they had minimal inventory on the lot. Sara's response?

Yes, but it's going to look a little different. In this vlog, Sara shares specific steps you can take to market your service department and your parts department while sharing how to bring units in on consignment. In addition, she shares how manufacturers can come alongside their dealer channels with marketing right now.

To watch the 8 minute video click here.


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