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SUSTAINABILITY GENERAL SESSION ADDED TO 2021 CATTLE INDUSTRY CONVENTION AGENDA
National Cattlemen's Beef Association (NCBA) reports:

Centennial, CO - Cattle producers from across the country will descend upon Nashville, Tenn., Aug. 10-12, for the 2021 Cattle Industry Convention & NCBA Trade Show. The annual event is well-known for its educational content, motivational speakers and hot topics. New for this year is an additional general session on the final day of convention entitled "Sustainability: Opportunity, or a Bunch of Bull."

"Our connection and dependence on natural resources is the reason we must lead and tackle sustainability head-on," says National Cattlemen's Beef Association (NCBA) CEO Colin Woodall. "We added this session specifically to provide information about consumer trends, offer the latest science and to discuss whether sustainability could be the cattle industry's greatest opportunity."

Cattlemen and women have been conserving natural resources, contributing to the economy and engaging with communities for generations, so sustainability is not a new concept. Sponsored by Roto-Mix, LLC, sustainability session speakers will discuss how the cattle industry offers solutions to the climate change conversation.

The session will include presenters Marty Smith, immediate past president of NCBA; Dr. Jason Sawyer, associate professor and research scientist with the King Ranch Institute for Ranch Management; Shawn Darcy, NCBA's senior director of market research; as well as a panel discussion with retail and foodservice leaders.

Panelists Kristine Young, manager of sustainability at Darden; Kyle Kinnard, vice president and divisional merchandise manager of meat and seafood at Sam's Club; and David Norton, president of Sysco's specialty meat business across North America, will discuss current consumer trends related to sustainability and the programs their companies are putting in place to share the sustainability story.

Smith believes the industry is in a position to promote how cattle positively impact the environment, economy and social fabric in the United States. "In addition to stewarding our natural resources and leading the world on environmentally sustainable beef production, cattlemen and women are also focused on maintaining and building operations that are economically sustainable," he says.

The additional session not only brings even more educational content to this year's convention, but it also adds value for convention participants who are attending in person or virtually. A virtual ticket option is available for those who can't attend the 2021 Cattle Industry Convention in person. CattleCon Remix attendees will be able to stream general sessions, various Cattlemen's College sessions, demonstration arena events and the NCBA Trade Show, and sessions will be made available on-demand following the event.

For more information and to register and reserve housing, visit https://convention.ncba.org/.


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