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National Cattlemen's Beef Association (NCBA) reports:

Centennial, CO - The NCBA Trade Show during the annual Cattle Industry Convention is an event in itself where attendees can network, learn, shop, dine and connect with friends, both old and new. It's time to "Tune in to Tennessee" and make plans to attend the 2021 Cattle Industry Convention and NCBA Trade Show, Aug. 10-12, in Nashville, Tenn.

The NCBA Trade Show is a solutions center spanning more than seven acres, including 350 exhibitors that can help producers with animal health products, equipment, irrigation technology, software, trailers and so much more. This year's show features even more outdoor space including exhibitors, displays and the Chuckwagon Café where attendees can enjoy lunch each day.

In addition to finding the right product or service to solve any problem, there will be a variety of educational opportunities within the show. Learning Lounge sessions offer valuable educational tips through classroom sessions where busy attendees can enjoy informal face-to-face talks and education right on the trade show floor. The Stockmanship & Stewardship Demonstration Arena will feature well-known clinicians Dr. Ron Gill and Curt Pate offering live animal handling and horsemanship demonstrations.

Back by popular demand is the Chutes and Scales Showdown where producers can watch cattle run through chutes, side-by-side, then get hands-on experience with the equipment. This is an opportunity to get up close and personal with some of the top manufacturers in the industry, learn about new technology on both manual and hydraulic chutes and find the right piece of equipment to fit your ranch needs.

Campfire Chats provide attendees the opportunity to engage with fellow producers and industry leaders in interactive roundtable discussions. Attendees can have open discussions in an intimate setting on a wide variety of topics including animal health, nutrition, genetics, grazing and more.

It's also not too early to think about shopping for the holidays. Find unique gifts for family and friends at the trade show's retail marketplace, which offers everything from clothing and boots to artwork and jewelry.

When each day comes to a close the trade show experience doesn't end. Networking activities such as the Whiskey Tasting reception on Wednesday and Pups & Suds Yappy Hour on Thursday continue into the evenings. If you are looking for a refreshing beverage and a little puppy love, this is the place to be.

"The NCBA Trade Show offers a unique experience that combines networking, education and a place where you can find the products and services you need for your operation and your family," says Kristin Torres, NCBA executive director of meetings and events. "We are so excited to bring everyone together in person so they can reconnect, learn and have fun."

A virtual ticket option is available for those who can't attend the 2021 Cattle Industry Convention in person. CattleCon Remix attendees will be able to stream general sessions, various Cattlemen's College sessions, demonstration arena events and the NCBA Trade Show, and sessions will be made available on-demand following the event. Virtual trade show attendees will find an online solutions center where they can find product information, watch videos and engage with exhibitors.

A variety of registration options are available including trade show only and single day tickets, which include show access, lunch, receptions and educational activities. For more information and to register and reserve housing, visit

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