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BECK AG LAUNCHES NEW BRANDING
Sep. 2, 2021
Source: Beck Ag news release
Wayne, NE - To more accurately reflect current capabilities and premier execution solutions for the agriculture marketplace, Beck Ag, Inc. announced today updated branding. This new branding represents the ongoing evolution of Beck Ag's capabilities and focus on strategic partnerships with clients enabling execution excellence within their organizations.
"We're incredibly excited to share our new branding," said John Finegan, Beck Ag Founder and Board Chairman. "With the 25-year anniversary of the business occurring in 2022, we couldn't imagine a better time to update our brand to match a strategic focus on execution excellence. In today's hyper-competitive environment, great strategy is not enough; execution excellence is paramount for our clients' long-term success."
Finegan stated the new branding is a fresh interpretation of Beck Ag, leveraging the foundation of integrity and trust built since 1997 while emphasizing a new outcome-based focus for the organization. Beck Ag understands that market leadership in food and agriculture is the result of execution excellence in the three core areas:
• Aligning processes and resources
• Leveraging data and tools
• Delivering a compelling customer experience
As Beck Ag's focus has evolved, so have its capabilities. Beck Ag created AGXQ™ - a unique approach to driving execution excellence for clients in the areas where execution matters most.
"We know that execution excellence is what creates differentiation in our market," said Richard Bettison, Beck Ag CEO. "AGXQ is tailored to help our clients address business-critical challenges that drive performance. We're confident our current and potential clients will find tremendous value in AGXQ and look forward to sharing more with them."
As an integral part of the new branding, Beck Ag will be launching a new website experience this fall. This totally revamped digital experience will demonstrate how Beck Ag drives agriculture company performance through execution excellence.
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