CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2025

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












UPL NAMES JAMES PETTA HEAD OF NORTH AMERICA NATURAL PLANT PROTECTION
Source: UPL news release

James Petta
King of Prussia, PA - UPL has named James "Jim" Petta as North America head of Natural Plant Protection (NPP), a global business unit featuring UPL's comprehensive portfolio of natural and biologically derived agricultural inputs and technologies.

Petta will be responsible for building and driving the North American Biosolutions strategy and portfolio development as well as leading the multi-functional Biosolutions team to drive significant growth for the North American market. Petta comes to UPL with 36 years of experience in the agricultural industry, most recently at Valent USA and EcoFlora.

"As Jim builds the NPP team and portfolio, UPL is focused on creating sustainable and differentiated solutions for the agricultural, turf, ornamental aquatics and seed segments," says Craig Brekkas, UPL Head of North America. "Natural Plant Protection is a new way of thinking and working in agriculture. It's about micro intervention and macro impact, retaking the world balance between people, food production and the environment. Jim is an excellent choice to lead UPL to success in this market."

UPL's Biosolutions technologies originate from natural sources such as plant extracts, microorganisms and other organic matter, and include biocontrol products, biostimulants and innovative nutrition.

"These technologies are becoming an important part of the crop management toolbox to help farmers reach new levels of sustainable productivity. UPL has introduced several innovative Biosolutions technologies, with more coming through the pipeline to be commercially introduced in the coming years. Some of the current products include KASUMIN Bactericide, OHM Biostimulant and PH-D Biofungicide," Brekkas says.


Search News & Articles












Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement