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C.O. NXT UNVEILS NEW CONSUMER REPORT "ALTERNATIVE PROTEINS: WHAT ARE THEY MADE OF?"
Source: C.O.nxt

So far, alternative proteins have ridden a wave of good press and curiosity to command a notable market share. But there's a distinct roadblock alternative proteins will have to clear to continue growing as a category.

People want to know how the (meatless) sausage gets made.

According to recent research, nearly half of consumers want to understand more about how alternative proteins are created before consistently including them as replacements for traditional meat in their diet. It's one of the most insightful findings that emerged from an online survey on alternative proteins developed cooperatively between C.O.nxt and Menu Matters.

43.1% want total ingredient transparency before committing to alt proteins.

Nearly all consumers are willing to try animal protein replacements. But they are cautious about committing to the category until there's more transparency. This skepticism extends to promised products under development to create meat via lab-grown or cultured methods.

To read the entire report click here.


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