THE PASSING OF DR. RAY HOYUM, RETIRED FROM IMC, NAMA MARKETER OF THE YEAR
Mar. 17, 2022
blog by Rebecca, Dr. Hoyum's daughter
Dr. Hoyum was an award-winning Marketing Executive with over 40 years of experience in the agricultural products industry. He proved to have an outstanding ability to develop and increase brand awareness and develop customer loyalty through diverse market outreach initiatives, in both domestic and international markets. He was also well experienced in building and directing successful cross-functional teams. Dr. Hoyum was a seasoned veteran in crop nutrient management, both in the private and public sectors. He was also an Affiliate Professor in the Crop, Soil and Environmental Sciences Department, College of Agriculture, Auburn University.
In early 2015, Dr. Hoyum was selected for the Outstanding Alumni Award for the Crops, Soils and Environmental Sciences program from the College of Agriculture at Auburn University. He was recognized for his professional contributions to global agriculture. Only in its second year, the award was of particular significance considering there are decades of worthy graduates.
In 2004, Dr. Hoyum was awarded "Marketer of the Year," the highest award presented by the National Agri-Marketing Association (NAMA); (the North American association of agricultural media).
Dr. Hoyum was the owner and president of R. Hoyum Marketing based out of Camden. South Carolina.
Dr. Hoyum was responsible for directing agricultural marketing programs and communications, as well as, providing a brand strategy for domestic and international clients. He assisted clients with new product launches, in addition to, providing direction and leadership for global market development. He also been instrumental in guiding global government agricultural policies toward higher yields and more profitable agricultural systems.
A pride for Dr. Hoyum was a new project that he spearheaded, FOCAS "Beyond the Basics". FOCAS Beyond the Basics is a non-profit foundation. It provides a broad-based educational initiative responding to the growing demand for more science based agronomic information by providing relevant programs resulting in maximum crop production and grower profitability.
The Mosaic Company, Riverview, Fl.
(2004 to 2007)
Vice President of International Market Development and Communications
Throughout his career, he was responsible for developing specialty fertilizer markets in over 40 countries. In this position, he assisted international customers with a holistic marketing approach including product promotions, advertising, cross functional training and communications. Dr. Hoyum also had responsibility for company-wide Research and Development Programs for Mosaic; the world's largest producer of potash and phosphate fertilizers. He was also responsible for marketing Mosaic's animal feed ingredients.
IMC GLOBAL, Lake Forest, Il.
Vice President of Market Development and Communications
• In 2004, Dr. Hoyum was awarded "Marketer of the Year," the highest award presented by the National Agri-Marketing Association (NAMA); (the North American association of agricultural media).
• He directed the International Fertilizer Management Seminar. This seminar consisted of 35+ fertilizer executives from IMC's international customer base. During the seminar, each group traveled extensively throughout the United States and Canada observing agriculture, potash and phosphate mines, distribution and port facilities, and experienced the global fertilizer industry. This public relations activity produced over 600 graduates.
• From 1998 to 2007, Dr. Hoyum led all premium product development strategies for IMC Global.
• From 1998 to 2004, he Dr. Hoyum led an aggressive national educational campaign called "Back to Basics" which targeted ag-retailers and growers in North America. (back-to-basics.net). Back-to-Basics was an industry breakthrough program which leveraged IMC as a fertilizer industry leader.
WESTERN AG-MINERALS COMPANY, Houston, TX (1993 to 1998)
Vice President, Marketing- International
Dr. Hoyum was responsible for all international marketing activity, as well as, all market development, agronomic services, advertising, and corporate communications, both domestically and internationally. Under his leadership, the company increased international sales by more than 100% in less than 3 years, and improved margins significantly.
IMC Global, Chicago, IL (1983 to 1993)
Director of Market Development
Under his leadership, IMC Global was committed to increasing Sul-Po-Mag sales, and
improving margins and profits. His marketing team assisted the salesmen whereby increasing sales of specialty fertilizers over 40% (and margins 30%) in just 4 years; a new company sales record.
PEDALOGUES, INC, Auburn, AL (1980 to 1983)
Dr. Hoyum was a Principal Partner in this international soil management and Ag consulting firm.
AUBURN UNIVERSITY, Auburn, AL (1979 to 1983)
State Soil Specialist
Dr. Hoyum directed extension programs associated with soil fertility management. He also taught soil fertility management courses and conducted numerous seminars, conferences and forums throughout Alabama.
California State University, San Luis Obispo, Ca
Assistant Professor - Soils Department (1976-1978)
Dr. Hoyum developed and taught courses in fertilizers, soil genesis and classification, soil conservation, conservation legislation, and general soils, as well as, served as student club advisor. Also, he advised and supervised several graduate students.
Completed Graduate School of Sales Management and Marketing Executive Program, Syracuse University, Syracuse, NY (1995)
Ph.D. Agronomy/ Auburn University, Auburn, AL (1976)
MS, Agronomy/Soil Management; Auburn University, Auburn, AL (1973)
BS, Soil Science; University of Wisconsin, Stevens Point, WI. (1969)
He is survived by his wife of 51 years, Miriam, daughters Jennifer and Rebeca and son-in-law Terry.