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CNH INDUSTRIAL TELLS INVESTORS IT WILL BE BRINGING A LOT OF AUTONOMY TO THE MARKET BY 2025
By Michaela Paukner, Precision Farming Dealer

CNH Industrial views autonomy and automation of farm equipment as key to its technology strategy.

The message came from several company leaders at CNH Industrial's Capital Markets Day presentation for investors held in Miami Beach in late February.

Scott Wine, CEO of CNH Industrial, says dealers and customers regularly told him CNH makes great iron, but they wanted better technology. The company's acquisition of Raven Industries in 2021 advances its technology capabilities and delivers on customers' wants.

"Machine automation is something that our customers value," Wine says. "It's in our combines with world-class productivity. This game in ag is really about productivity and yield."

Parag Garg, chief digital officer of precision technology at CNH Industrial, says the acquisition positions CNH to "leapfrog" the competition.

To view the complete report, click here.


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