National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2020












SMALL ANIMAL PAIN MANAGEMENT MARKET PROFILED IN BRAKKE CONSULTING'S NEW REPORT
Source: Brakke Consulting news release

Brakke Consulting's latest multi-client study takes an in-depth look at pain management products for dogs and cats. 

"The pain management market is one of the largest segments in companion animal health," said Lynn Fondon DVM MBA, senior consultant of Brakke Consulting.  "Sales of small animal analgesics have increased 30-fold since the introduction of Rimadyl, the first of the new-generation NSAIDs, in 1996."

The study, Pain Management Products for Dogs and Cats, profiles the U.S. veterinary market for analgesics, both veterinary and human products, as well as nutritional supplements, therapeutic diets for joint support, and complementary therapies. The report includes an overview of pain management in veterinary medicine, leading product sales and pricing, and a discussion of new and developing products, including Elanco's Zorbium (transdermal buprenorphine) and Zoetis' monoclonal antibodies for managing osteoarthritis pain. The report also includes a discussion of the role of cannabinoids in veterinary medicine. The report features a survey of 359 small animal veterinarians probing their use of analgesics for both acute and chronic pain.  

This year the report will also feature trended, aggregated practice-level data provided by VetSuccess, including chronic vs. acute use of analgesics, comparisons of analgesic revenue per patient by brand, and data on brand-switching at the patient level.

The 2022 Pain Management Products for Dogs and Cats report is available from Brakke Consulting in April. For more information, interested companies should contact info@brakkeconsulting.com.


Search News & Articles














Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © 2022, Henderson Communications LLC. | User Agreement