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Source: WS news release

Calgary - WS, a full-service outcome marketing practice with staff and resources located across Canada and the United States, continues to develop its growth engine, with the addition of Saeed Zaman, Chief Digital Officer.

"Saeed brings such a diverse and vast wealth of knowledge to this new role at WS," says Diane Bures, Chief Growth Officer. "He will be responsible for leading the ultimate digital user experience for all WS clients - from the very first point of interaction, all the way through the user journey, to inevitably a successful marketing outcome. He will be engaging with all the various strategic departments within WS, as well as client partnerships, not only creatively helping to craft and develop that digital experience, but also to measure performance and metrics all the way through."

Prior to joining WS, Saeed has worked in Marketing, Advertising, Communications and Media for over 20 years globally throughout the United States, Canada and the United Arab Emirates, managing some of the most recognized brands around the world including; Bayer, Boehringer Ingelheim, McDonald's, Garnier, Nintendo, Midas, Dairy Queen, Cartier, Puma, Chrysler-Jeep-Dodge, Peugeot, Spinneys, Pier 1 Imports, 3M, University of Toronto, SickKids Foundation, Forevermark/De Beers, Shell, TELUS, LG and Intuit.

"I am beyond excited with the opportunity to be part of a fiercely independent practice whose core values are purely centred around achieving the absolute best outcomes above anything else for the clients we partner with at WS," says Saeed.

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