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Source: Osborn Barr Paramore news release

Jody Sadler
St. Louis - Osborn Barr Paramore (OBP) welcomes Jody Sadler as its new vice president, media strategy director.

Sadler will lead paid media strategy for OBP's client partners in collaboration across agency disciplines.

Her insight and knowledge of the media landscape and current media trends and her experience and responsibilities across a variety of media positions provide a strong foundation for the agency's media department.

"Jody's experience developing media strategies for a wide array of brands makes her a great fit to enhance our agency's approach to media with current and future clients," said Suzan Knese, chief operating officer OBP. "Her experience overseeing integrated media teams provides valuable and knowledgeable leadership to our talented team of professionals."

Sadler joins OBP from Zimmerman Advertising. In her role there as senior vice president, media planning director, she provided strategic oversight to an integrated media team working on national and regional consumer accounts.

"I'm excited to have the opportunity to work for a woman-owned and independent communications agency where I can make a direct impact," said Sadler. "Through collaboration with the other agency disciplines, I look forward to delivering strong results for our client partners."

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