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 Apr. 21, 2022 Source: WS news release
Feline Fairytails was an integrated marketing campaign focused on encouraging cat parents to open their homes to a new furry friend from their local shelter and share their stories. Centred around the insight that the bond between humans and pets became even more critical during the pandemic, the That's Cat For partnership between Cat Healthy and Royal Canin provided credible resources for the best possible care. The social led campaign garnered over 13,500 engagements in just two months to targeted audiences. "Congratulations to all of the finalists at Best of NAMA. Recognition from experts and our peers is even more rewarding as we collectively acknowledge the importance of animal care during a shifting global pandemic," said Susan Groeneveld, WS President and Co-founder, Cat Healthy. In addition to Best of Show - Specialty, WS received the following awards and recognition: • First Place - Multimedia Campaign - Local Category - UPL • First Place - Single Page Ad - UPL • National Finalist - Multimedia Campaign - Local Category - Alberta Beef Producers • National Finalist - Virtual Events - Canada's Outstanding Young Farmers • National Finalist - Internet Website - Directed to Farmers, Ranchers or Growers and All Others Serving Agribusiness - Alberta Beef Producers • National Finalist - Blogs - WS (Internal) Tweet |
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