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SYNGENTA'S "EAT-IT-ALL" CAULIFLOWER RECEIVES INNOVATION AWARD
Source: Syngenta news release

(L to R): Arend Schot, Head Europe/Africa/Middle East Syngenta Vegetable Seeds; Jeremie Chabanis, Head Value Chain Europe/Africa/Middle East Syngenta Vegetable Seeds; Pim Neefjes, Global Crop Unit Head Leafy and Brassica Syngenta Vegetable Seeds; and James Gray, Head LSV Sales Europe/Africa/Middle East Syngenta Vegetable Seeds
Downers Grove, IL - Syngenta Seeds' "eat-it-all" cauliflower, the iStem, was recently awarded the bronze trophy in Fruit Logistica's prestigious Innovation Awards. iStem is the latest in a pipeline of prize-winning innovations: both the YOOM tomato and Angello seedless snack pepper have won the gold Fruit Logistica Innovation Award in previous years. Fruit Logistica is the leading worldwide trade show for the global fresh produce industry.

"iStem is unique as the first edible stem cauliflower," says Pim Neefjes, Global Crop Unit Head Leafy and Brassica, Syngenta Vegetable Seeds. "It has the benefit of a high yield for growers and appeals to consumers with its sweet, nutty curds, high fiber, and immune-boosting vitamin C, and it can be eaten whole with no preparation, thus reducing food waste."

This latest innovation highlights Syngenta Vegetable Seeds' commitment to placing growers and sustainability at the heart of everything we do, leveraging our agile, science-based agronomic solutions to create sustainable crops while anticipating consumer preferences and market trends.

Syngenta Vegetable Seeds continues to be a leader with its pipeline of innovative varieties. Many exciting highlights were on display at Fruit Logistica, and our team is finalizing plans for the International Fresh Produce Association Show in Orlando later this year, to feature the YOOM tomato, iStem cauliflower and a new melon innovation.

"After two years of the pandemic and amidst growing concerns around global food security and climate change, we had many fruitful discussions with our partners about how we can support them to make the best decisions and offer them solutions for regenerative agriculture," says Jeremie Chabanis, Head Value Chain, Europe/Africa/Middle East, Syngenta Vegetable Seeds. "Based on the theme 'meet on site again,' the Fruit Logistica event in Berlin showed the importance of gathering in person. Growers, traders, retailers, and our key partners were able to see, taste and feel our vegetables."

We would like to thank our customers and Messe Berlin for a fruitful event! Save the date for next year's edition: February 8-10, 2023, in Berlin, Germany.


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