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May 23, 2022 Source: Purdue University When it comes to business, a gap often exists between sales and marketing, but the two are closely related. This tight-knit relationship makes it critical for the sales and marketing segments of an organization to play on the same team. When these segments work together to create a reputable brand and value proposition that align with customer needs, the company and its customers both win. Whether you're a sales or marketing professional, join Scott Downey and Justin Funk for the Marketing for Agriculture Sales Professionals program November 1-3, 2022 on Purdue University's West Lafayette, IN campus and learn to define your role in implementing marketing strategy, work more closely with key customers and dealer channels, better prepare yourself to provide business planning and support, and much more. In this workshop, you will: • Discover how to make more profitable decisions and how marketing activities affect the bottom line; • Interpret key financial tools and determine the level of sales where company costs meet incoming revenue; • Identify and evaluate marketing opportunities using basic market potential and sales forecasting tools; • Create a framework for analyzing buyer behavior and develop effective product and service strategies; • Determine the best promotional mix of market communication tools for your agribusiness. For more information click here. Tweet |
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