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JENNIFER BADDING NAMED JOHN DEERE AG PUBLIC RELATIONS MANAGER FOR NORTH AMERICA
Aug. 11, 2022
Source: John Deere news release
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OLATHE, Kansas - Jenni Badding, formerly the Digital Technology Go-to-Market Manager for John Deere has been named Production & Precision Ag Public Relations Manager for North America. Badding replaces Chad Passman who was named Tactical Marketing Operations Manager at John Deere.
Badding will work across the John Deere Ag & Turf Division to develop a proactive public relations strategy and integrated communication plans. She will also work with internal and external stakeholders to deploy specific communication tactics for the Production & Precision Ag and the Aftermarket & Customer Support business units.
Badding joined John Deere in 2005, working as a Dealer Technician Assistance Center (DTAC) Field Support Specialist for the Intelligent Solutions Group (ISG). In 2007, she became the Territory Customer Support Manager in western Nebraska. Badding then managed the John Deere Tech Partnership programs for eight years, transforming the engagement experience for future dealer technicians across the U.S.
In 2017, she became the Events Program Manager, and was responsible for managing the process to plan and execute major U.S. and Canada marketing shows and events. In her most recent role, as the Digital Technology Go-to-Market Manager, she successfully led precision ag marketing efforts on behalf of John Deere dealers and customers.
Badding grew up on a farm in Central Iowa and holds a B.S. in Agricultural Studies from Iowa State University. She will work from the John Deere Ag Marketing Center in Olathe, Kan., and report to Jon Ebert, Manager, North American Public & Industry Relations.
About John Deere
Deere & Company (www.JohnDeere.com) is a global leader in the delivery of agricultural, construction, and forestry equipment. We help our customers push the boundaries of what's possible in ways that are more productive and sustainable to help life leap forward. Our technology-enabled products, including John Deere Autonomous 8R Tractor, See & Spray and E-Power Backhoe are just some of the ways we help meet the world's increasing need for food, shelter and infrastructure. Deere & Company also provides financial services through John Deere Financial.
For more information on Deere & Company, visit us at www.deere.com/en/news/.
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