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Source: Senetra news release

ST. PAUL, Minn. - Sentera, the industry leading ag analytics platform powered by machine learning, today launched seven new crop health and performance analytics as part of its FieldInsights product, which helps agronomic leaders make critical in-season and post-harvest decisions with accurate and reliable data sets.

For research and seed production leaders in agriscience, the labor shortage has expounded the challenge of capturing accurate and precise measurements that can be trusted and delivered in a timely fashion. Recent data shows that there's been a significant decrease in the number of hired farmworkers in recent years - and for agriscience, this poses challenges and risks for bringing new products to market.

"Our technology gives research and product development leaders the measurements they need to evaluate crop health and performance from first sign of emergence through harvest," said Andrew Muehlfeld, director of solutions engineering, Sentera. "We know that timeliness matters just as much as accuracy, and given the technology that powers FieldInsights, we can deliver our analytics when our customers need them most."

FieldInsights is Sentera's data and analytics solution. After capturing high-resolution aerial imagery with a compatible ag drone system, Sentera's machine learning platform translates the imagery into detailed data sets and measurements. Users can then analyze the data by using Sentera's software platform, FieldAgent, or choose to consume the data via an integration or data export.

In addition to Stand Count (including Male/Female Stand Count), Crop Health, and Tassel Count (including Male/Female Tassel Count) analytics available today, new FieldInsights analytics include:

Canopy Cover, identifying green vegetation to characterize growth stage and development
Crop Area, digitally tracking field borders for seed production to minimize the risk of genetic drift
Elevation & Hydrology, modeling how water will flow within the field to inform water management strategies
Flowering, measuring timing of plant flowering and development to characterize phenotype and track pollination
Height and Lodging, detecting areas of damaged crop canopy to help track plant growth stage
Residue Cover, quantifying the amount of residue cover to help improve soil management efforts
Weed Detection, identifying the location, extent, and type of weed pressure

FieldInsights analytics provide essential insight into key crops, including corn, soybean, cotton, canola/OSR, and small grain.

For more information about using detailed analytics like FieldInsights for crop health analysis, join Sentera's upcoming webinar on Tuesday, September 27 at 11 a.m. CT.

For more information about FieldInsights, visit

About Sentera

Sentera powers in-season decision makers with the fastest and most reliable agronomic insights to maximize performance outcomes, from research, breeding and seed production to in-field product validation and sales support via its FieldAgentĀ® platform to analyze comprehensive digital insights form numerous data providers, including aerial imagery that can be captured by Sentera's drone technology solutions or services. Operating in more than 45 countries, Sentera works with hundreds of customers to monitor more than 42 million acres in real time. For more information, visit

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