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Nov. 9, 2022 Source: Stratovation Group sent via AgPR--the news distribution service for agriculture
Thornton will establish a new Stratovation field office in St. Louis. He comes to Stratovation from senior leadership roles at the United Soybean Board (USB), where he was vice president of communications and marketing strategy, and the American Farm Bureau Federation, where he served as executive director of communications in Washington, D.C. Thornton has spent more than 30 years as a strategic communications professional in the agricultural sector. "Adding Mace to our partnership and leadership team is a big step forward for our company, and I'm excited to have him and his expertise on board," said Camfield in sharing the news. "It's also exciting to establish a field office in the back yard of the diverse food and agriculture sector located in St. Louis. "I'm looking forward to continuing my work in agriculture but also the variety of work offered by Stratovation's broad range of clients," Thornton said. "I enjoy crafting comprehensive communications strategies that are informed by research, and I look forward to putting my experience into action for Stratovation's clients." In addition to establishing a St. Louis presence, Camfield said Thornton's mission at Stratovation will be to lead and direct services that create value, especially for commercial clients and advocacy organizations in the agricultural space. "By virtue of his experience at the American Farm Bureau Federation and the United Soybean Board, Mace offers an integrated approach to policy communications, advocacy and marketing strategy," said Camfield. "There's much we can learn from someone who's been in the middle of that work." Thornton's will help shape initiatives such as Stratovation's extensive, farmer-centric, multi-year research effort titled Biologicals: Farmer Value, Perception and Potential. A collaborative effort of Stratovation, the Ag Retailers Association (ARA), The Fertilizer Institute (TFI), and DC Regulatory and Legislative Services (DCRLS); the effort is also supported by 10 major agribusinesses. About Stratovation Group Stratovation Group, LLC (www.stratovationgroup.com) is a specialized management consulting firm with a suite of go-to-market practices to help build business success through above-average returns for marketers and professionals. Key offerings include market research and intelligence, strategy and business consulting, marketing communication and brand origin as well as web development and communication. For more information on Stratovation Group or to arrange an initial conversation, visit www.stratovationgroup.com. Tweet |
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