CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2026

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












NAT'L CATTLEMEN'S BEEF ASSN ISSUES COMMENT ON ON USDA'S PROPOSED TRACEABILITY RULE
Source: National Cattlemen's Beef Association (NCBA) news release

WASHINGTON - National Cattlemen's Beef Association (NCBA) President-Elect Todd Wilkinson, a South Dakota cattle producer and chairman of the NCBA traceability working group, today released the following statement regarding the U.S. Department of Agriculture's (USDA) proposed rule on electronic identification for cattle moving interstate:

"As USDA has worked toward a nationally significant animal disease traceability program, NCBA has remained engaged in the conversation with industry stakeholders and USDA to ensure the interests of cattle producers are represented and protected.

"It is critical that any program ultimately adopted by USDA allows for maximum flexibility and privacy. At the same time, USDA must also minimize the costs for producers and any business disruptions to the industry.

"Foot-and-mouth disease outbreaks across the globe continue to result in disruptions to commerce and depopulated livestock, the need for bold action is immediate and evident.

"However, NCBA is committed to working with USDA to ensure workable solutions are identified and ultimately implemented. Cattle producers can be confident that any finished product will protect our national livestock herd. We will ensure it provides maximum producer privacy and flexibility with minimal costs, exactly what our stakeholders have told us they expect from USDA."

NCBA is reviewing the proposed rule in its entirety to determine whether it meets the criteria that NCBA's policy has outlined below.

Background

NCBA grassroots policy, which is brought forward and voted on by individual cattle producers, states that NCBA believes an effective animal disease traceability program should:

• Be compatible with private sector animal ID and verification programs backed by the USDA.

• Be compatible with the general traceability principles of the World Organization for Animal Health (WOAH).

• Recognize existing USDA programs for beef exports.

• Be built using infrastructure that supports other potential uses of ID.

• Utilize low-cost electronic official tagging devices paid for by federal and/or state funds, when possible.

• Require that cattle ID information for disease traceability be kept confidential and strongly protected from disclosure.

• Protect ownership information from disclosure to future owners.

• Protect producers from liability for acts of others, after the cattle have left the producer's control.

• Operate at the speed of commerce.

• Not replace or impede existing state brand inspection activities.

• Work within a framework to accommodate all classes of cattle.

About NCBA

The National Cattlemen's Beef Association (NCBA) has represented America's cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy. As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef. Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.


Search News & Articles












Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement