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Mar. 15, 2023 Source: National Agri-Marketing Association (NAMA) Thursday, March 16. 11 a.m. Central The Art of Storytelling Presenters: Craig Heimbuch, Farm Journal Studios and Ryan Hartsock, Wild Creative From the cave paintings at Lascaux to the latest Marvel epic; Aristotle to AI, storytelling is the hallmark of humanity - it's how we learn, how we escape, how we pass on knowledge, share discoveries and connect to each other and world. Humans are storytelling animals. In a connected world, where the sum total of human creation is a tap away, telling the right story can make the difference between more of the same and resonance. Takeaways • Aristotle's Obstacle - How understanding what stands in someone's way is as important as knowing what they want. • It's About the Audience - Why stories are about the audience, not the teller and how brands can shift their perspective and make their customers the heroes through storytelling. • One Story, Many Chapters - It's not about a single perfect execution, it's about having a story to tell and a consistent approach to telling it. Click here to register. This webinar is free to NAMA members, $50 for non-members. Tweet |
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