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Mar. 8, 2023 Source: Beck's news release
Rob Sharkey, known in digital circles as The Shark Farmer, is not your average Illinois grain farmer. He's the host of a popular podcast and multiple TV shows on RFD-TV, PBS, and Acres TV. Sharkey doesn't hold back, and he certainly isn't afraid to address controversial topics head on. Drawn by his connection to Beck's faith-filled believe campaign, Sharkey wanted to work with a company that shares the same values. He will provide a fully immersive look into working with Beck's from the perspective of a farmer. He will lead viewers and listeners on a behind the scenes experience of selecting the right products for his farm, planting and managing the crop, and harvesting. "I couldn't imagine a better company to partner with than Beck's," says Sharkey. "We'll be working together for a long time. My wife Emily and I would only work with a company we respect and trust. We only work with people who think the same way we do about important topics. We're swimming in the same direction. That matters a lot." The new partnership will include special segments on Shark Farmer TV and Sharkey will be attending some of Beck's events this season. "We care deeply about the connection to the farmer, just like Rob Sharkey," says Ashley Fischer, Beck's marketing communications manager. "He's a disruptor who is unwavering in his commitment to rural America and farmers. So are we." Beck's wouldn't partner with just anyone either. Since 1937, the Beck family and employees have put customers first, standing beside them as they face challenges head-on. The company, the third largest seed brand in the United States, never sacrifices their values or faith while Sharkey, a storyteller at heart, isn't afraid of talking about the heart behind agriculture. "With Rob's loyal audience and our loyal customers, we're excited to see his perspective as a Midwest farmer and how this collaboration can benefit everyone," says Fischer. "After all, who wouldn't want to swim with a shark if you knew he was on your side?" About Beck's Beck's- Farmers At Heart- revolutionized the customer seed buying experience by remaining true to a foundation built on faith, family, and farming. Founded in 1937, Beck's appreciates the farmers who have helped them become the largest family-owned retail seed company and the third-largest seed brand in the United States. The Beck family is now in its fifth generation of family members who work in the business to honor God and help farmers succeed. The Beck family and team of employees help farmers achieve success from generation to generation through authentic customer experiences, product diversity, seed quality, and performance. With a home office located in Atlanta, Ind., Beck's serves farmers throughout the Midwest and Mid-South. For more information about Beck's, visit http://www.beckshybrids.com/. Follow Beck's on Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube. Tweet |
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