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Source: FIRA USA sent via AgPR--the news distribution service for agriculture

SALINAS, Calif. (AgPR) --The California Rodeo Salinas is set to become the hub of agricultural innovation as it hosts the 2023 edition of FIRA USA. The three-day event will bring together the AgTech automation community for a showcase of the latest robotic farming solutions, exhibitions, presentations, discussions, and networking opportunities.

Following a successful first edition in Fresno, the French non-profit association GOFAR, Western Growers, and the VINE/University of California, Agriculture and Natural Resources (UC-ANR) are collaborating once again for this traveling event throughout California. The event aims to bring together startups and growers, providing them with great content, demos, and conversations that will benefit the AgTech automation community.

FIRA in Salinas: robot exhibition, demos, extravaganza and live sessions, all in one place

The primary goal of FIRA USA is to unite the AgTech automation community through engaging content, innovative demos, and fruitful conversations. "We found a willing audience on both sides -- startups enjoyed being part of a focused event where most of the attendees were looking for their type of solution, and growers were also interested in attending a show that focused on one type of solution", mentioned Walt Duflock, VP Innovation at Western Growers Association.

The Salinas location at the rodeo grounds offers a comprehensive experience, with all formats located in one place, making it effortless for attendees to navigate between theater-style presentations, the exhibitor area, and the demo area. "Our aim is to create a favorable environment that facilitates seamless interaction between growers, innovators, and the latest advancements in robotic farming technology," stated Gabriel Youtsey, Chief Innovation Officer at UC-ANR and head of The VINE initiative.

April 27th: D-Day for FIRA USA official launch

"We are very delighted to officially launch the registration and special calls in Salinas, on April 27th", say Gwendoline Legrand and Maialen Cazenave, the co-directors of GOFAR.

April 27th will mark the launch of:

Registration opening for the attendees

The Call for Pitches for the pitch sessions of startups towards VCs and investors

The Call for Abstracts for the selection of the Project Research that will be presented during the R&D Day

For more information and to register for the event, please visit:


The GOFAR non-profit organization undertakes to promote and develop the agricultural robotics sector at international level. Like RobAgri, whose objective is to facilitate the technical development of agricultural robots, GOFAR meets the increasing need for visibility and networking of the agricultural robotics sector.

About Western Growers

Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Our members and their workers provide over half the nation's fresh fruits, vegetables and tree nuts, including nearly half of America's fresh organic produce. Some members also farm throughout the U.S. and in other countries so people have year-round access to nutritious food. For generations, we have provided variety and healthy choices to consumers.

About The Vine, UC ANR

The VINE, an initiative of University of California, Agriculture and Natural Resources, is California's agriculture, food, and biotech innovation network. Our mission is to harness the power of open innovation to help industries and entrepreneurs grow and scale globally while catalyzing technology innovation and commercialization for productive, sustainable, and equitable food systems. We connect entrepreneurs to a vast network of public and private sector resources, build collaborations that accelerate technology solutions to solve industry challenges, and grow regional capacity to support global innovation as an economic opportunity.

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