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| Best of NAMA 2025 |
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PAULSEN ON COMMUNICATING DURING A CRISIS
May 1, 2023
by Marcus Squier, CEO, Paulsen, Sioux Falls, SD
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| Marcus Squier |
A crisis never seems to occur at 11:30 a.m. on a Wednesday when your management team is already huddled for a regular meeting. Accidents, storms, outages and fires all seem to happen in the wee hours of the morning when your CEO is three times zones away at a meeting and your operations lead is on vacation.
As a communication professional in a fast-moving ag or rural business, if you don't have a crisis plan in place and a team trained, you're already behind the ball when your phone rings at 2 a.m. and you hear fire engines wailing in the background.
Today is your day to make a preemptive crisis communications plan.
1. Start With Your Objective: Preserve The Brand
2. Consider The Qualities You Want To Convey
3. Focus On The Right Speed And Priorities
4. Distribute Your Message To Your Most Important Audience First
5. Get Started On A Communications Plan
To read the entire article click here.
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