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Huma Chief Marketing Officer, Fred Nichols (pictured left), along with Huma Regional Agronomist, Barrett Smith (at right), study the plant health of this year's wheat crop.

Source: Huma news release

GILBERT, Ariz., U.S., -- Bio Huma Netics announced today it is ringing in its 50th anniversary by officially renaming itself Huma, Inc. The name "Huma" is inspired by the word "humus": the highly fertile, organic layer of topsoil that brings life to the soil and our planet. Huma seeks to deliver "Humic Solutions with a Human Touch."

Founded in 1973, the three-generation, employee-owned company is a global leader in sustainable humic-based products and technologies, with distribution across the world. Six current agricultural, turf and environmental brands--HUMA GRO, HUMA GRO TURF, FERTILGOLD ORGANICS, Mesa Verde Humates, PROBIOTIC SOLUTIONS and Alpha Synectics--now consolidate under the one Huma brand name.

Through company-owned humate mining rights, and a proprietary extraction and development process, Huma provides groundbreaking technology to boost beneficial microbial activity, helping lead to premium crops, healthy soils and clean water. Micro Carbon Technology is the foundational building block of Huma, resulting in innovative biostimulant products that naturally increase nutrient availability and uptake, improve soil and plant health, and offer zero-residue crop protection against pests and diseases.

"With Huma witnessing unprecedented growth, we're merging our family of brands to streamline our offerings, and ultimately, demonstrate a consistent company fabric across all the industries we touch," said Huma CEO Lyndon Smith. "The name 'Huma' illuminates our core focus and strength of developing novel humic solutions, all while reflecting the company's legacy and guiding our future growth and innovation."

Huma plans to complete the rebranding process by November 2023, and efforts underway include:

A new website

A refreshed logo, featuring a trio of circles to portray the company's three pillars:

· An orange circle: To signify humanity, with the commitment to honor all stakeholders and individual contributions

· A green circle: To represent the environment, with the goal of providing products and technologies to help grow food sustainably, as well as wastewater remediation, for clean and safe water

· A blue circle: To embody technology, with the aim to continue investing in humic science and enhance the quality of life

● Updated social media handles

● Upgraded product packaging (pictured above)

● Renaming the world-class Alpha Synectics Laboratory to Huma Research & Development, which conducts humic research, along with product development and quality assurance testing

● Hosting the Huma World Conference in Gilbert, Arizona, in November 2023

"Changing our name to 'Huma' reflects our mission of driving the soil and plant health movement, along with regen ag," said Fred Nichols, Huma chief marketing officer. "The transition also promotes brand consistency, further empowering us to trailblaze innovative, all-natural humic solutions for a greener planet and greener bottom line for our customers."

About Huma

At Huma, Inc., previously known as Bio Huma Netics, Inc., we harness the power of ancient sunlight to develop humic solutions with a human touch. As a global leader offering all-natural humic solutions and biostimulants across the world, Huma was founded in 1973 and is a three-generation, employee-owned company headquartered in Gilbert, Arizona. The company's extensive product line accelerates regenerative ag systems, enhances beneficial microorganism activity, improves soil and crop health, increases nutrient availability and uptake, helps crops overcome abiotic or environmental stresses, and remediates or breaks down excess or toxic hydrocarbon and chemical compounds. Visit and follow the company on LinkedIn, Twitter and Facebook to learn more and stay connected.

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