CLICK HERE TO VIEW CURRENT ISSUE

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
Agri Marketing
Text Alerts

Big news as it breaks
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2024












VALENT U.S.A. LAUNCHES PROGRAM TO HELP GROWERS ADVANCE SUSTAINABLE AGRICULTURAL PRODUCTION
Source: Valent USA news release

SAN RAMON, Calif. - Valent U.S.A. LLC announced today a new product assessment framework with specific criteria that enables the company to evaluate and define "sustainable solutions" across its broad portfolio of agricultural products. The new framework, called the Sustainable Solutions Criteria, is designed to help growers and customers attain a more sustainable agricultural crop production operation.

The criteria is part of Valent's and parent company Sumitomo Chemical's commitment to advance sustainable agriculture through innovative products, practices and solutions that benefit agriculture, the environment and society.

Using relevant U.N. Sustainable Development Goals (SDGs) as a guide, the criteria covers sustainable agriculture practices grouped under the three pillars of people, planet, and productivity. The criteria is grounded in science and features eight distinguishable icons that demonstrate key sustainable practices and attributes, which are then applied to Valent's current and future portfolio of conventional, biorational and botanical product solutions.

The company will incorporate these icons in a variety of digital and print materials and tools that field technology and sales representatives can use to assist growers and customers in achieving higher levels of sustainability performance in their operations.

"We are honored to work alongside growers and customers to continually learn, improve and enable sustainable agriculture and its societal benefits," said Matt Plitt, president and CEO, Valent U.S.A. "We're excited to integrate our criteria within our R&D platform to increase innovative and sustainable solutions in our product pipeline and address what growers need best to achieve their sustainability objectives."

The criteria was developed by an internal cross-functional team that evaluated detailed science-based regulatory reviews by external independent authorities, peer-reviewed literature, as well as field evaluations by agricultural extension services to identify key product qualities and their contributions to sustainable agriculture.

A third-party review of the criteria was conducted by SCS Consulting, a global firm with expertise in helping organizations implement credible sustainability strategies, processes, and guidance.

For more information, please view Valent U.S.A.'s sustainability criteria. To learn how each product is scored under the criteria, browse our sustainable solutions.

About Valent U.S.A.

Valent U.S.A. LLC, headquartered in San Ramon, Calif., develops and markets products in the United States, Canada and Mexico that advance sustainable agriculture, protect crops, enhance crop yields, improve food quality, beautify the environment and safeguard public health. Valent products include a well-known line of quality herbicide, insecticide, fungicide and plant growth regulator products for agricultural, seed protection and professional use. Valent is a leader in marketing and sales of both traditional chemical products and biorational products developed by its affiliate, Valent BioSciences LLC. For more information about Valent or our full product line, please call 800-6-VALENT (682-5368) or visit valent.com.

About Sumitomo Chemical Company, Limited

Headquartered in Tokyo, Japan, Sumitomo Chemical is one of Japan's leading chemical companies. It offers a diverse range of products globally in the fields of petrochemicals, energy and functional materials, IT-related chemicals and materials, health and crop science products, and pharmaceuticals. For additional information, visit the company's website at https://www.sumitomo-chem.co.jp/english/.


Search News & Articles














Proudly associated with:
SIIA AM&P Canadian Agri-food Marketers Alliance National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters Agricultural Communicators Network Livestock Publications Council
All content © 2024, Henderson Communications LLC. | User Agreement