|
 |
|
|
|||
|
 |
|
Jun. 12, 2023 Source: Trilix, Des Moines, IA In part one of the Trilix marketing checkup series, we covered the importance of maintaining your owned media channels. To read part one click here. Now that your website is up to date and your content is fresh, it's time to increase your brand reach and maximize marketing efforts through paid media. In the second installment of our marketing checkup series, we dive deep into paid marketing channels, or the advertising tactics that a company pays for. Brett Adams, Trilix president and chief marketing officer, returns as an expert guest for our Trilix Podcast marketing checkup series. Brett is joined by Travis Ziemke, media director, and episode co-host and media specialist Matt Durant. Get the best return on your investment by following these paid media guidelines. 1. Paid marketing efforts help you target and reach specific audiences that you may not reach organically while still allowing you to control the message. 2. Modernize your website aethestic and content. 3. Finetune content development so pieces serve multiple purposes. 4. Cut through the content clutter by delivering entertaining and clever information. 5. Determine your brand's prioritities for resource allocation and investment to find the right marketing mix. 6. Leverage a diverse asset portfolio to increase reach and frequency on multiple channels. 7. Optimization and measurement are always-on tactics. To read the entire report click here. Tweet |
|
|
|
|
|
|
|
|
|||||||||||||
