CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2025

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












UPSTREAM AG INSIGHTS PROVIDES IN-DEPTH ANALYSIS AND COMMENTARY ON BAYER'S INNOVATION SUMMIT
by Shane Thomas, Upstream Ag Insights, Calgary, Alberta

On June 20th Bayer Crop Science held an Innovation Summit in New York City where their leadership team went through not only their pipeline of products for the next 10+ years but unveiled their new positioning around this pipeline, emphasizing the enablement of regenerative agriculture with their products and systems.

The enormity of Bayer's pipeline and what they went through would be challenging to cover in its entirety, so as usual, I focus primarily on the news that impacts the North American industry with extrapolations elsewhere when possible. Because of the breadth of topics, products, and areas, I have done my best to keep it flowing, but there is an index below if you prefer to navigate to one specific area.

To read the entire report click here.


Search News & Articles














Proudly associated with:
SIIA AM&P Canadian Agri-food Marketers Alliance National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters Agricultural Communicators Network Livestock Publications Council
All content © 2025, Henderson Communications LLC. | User Agreement