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Jul. 14, 2023 Source: Dotcash Meredith news release After a year-long integration period with new parent company Dotdash Meredith, Successful Farming announced the relaunch of Agriculture.com. To view the site click here. Led by Jessie Scott, Successful Farming editor in chief, the new Agriculture.com is faster, has enhanced advertisement placements, and provides farmers with the best user experience in agriculture publishing. "Our parent company is focused on building websites that put the user experience first, optimizing for speed and respectful ads," says Scott. "Agriculture.com will still bring farmers the information they trust. It will now be available on a faster site that will make Agriculture.com the number one digital source for agriculture content." Agriculture.com content helps farmers make decisions, pursue passions, and take action. The new website is designed for speed and utility, so that farmers can find what matters most today for their operation - especially from places where high speed internet access isn't always a given. Advertising customers can expect to see several benefits as well. The improved user experience helps to showcase ad messages as an integrated piece of content. The more respectful ad experience and along with more engaged feature photography provides farmers with the best user experience in agriculture publishing. "Every piece of content on Agriculture.com matters," says Ali Harney, Successful Farming director of marketing and ad operations. "As the largest digital and print publisher in America, we have proven time and again that advertising complimented by contextually relevant editorial content works better for both the farmer and advertiser." Agriculture.com delivers sourced information to farmers and provides a safe environment for companies looking to deliver key messages to farmers in their exact moment of intent. The site does this by making content easier for farmers to find when they need, whether through search, social, or newsletters. "This process works and it is proven. Every brand on the Dotdash Meredith platform has over-delivered on the promise of an improved user experience and advertisement engagement. Agriculture.com will do the same," says Marty Wolske, Successful Farming publisher. About Dotdash Meredith Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith was founded in 1902 with Successful Farming and is home to over 40 iconic brands including PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC). Tweet |
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