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Oct. 24, 2023 Source: Alltech news release
"We are capitalizing on the geographical and value chain differentiators of our global marketing structure, providing more pathways for our field-based team members to bring the voice of the customer back into the business," said Susanna Elliott, chief marketing and communications officer at Alltech. "Our globally connected yet locally focused marketing strategy is aligning to deliver more relevance - and competitive edge - to our customers." Within marketing, the company is establishing a new Data & Insights function, positioning its creative team to take a global creative agency approach and building new pathways for market and customer engagement. To champion these enhanced capabilities, new appointments within Alltech's global marketing team include: Creative team: · Lisa Smith (USA), Director of Creative Operations & Marketing Development · Alan Henthorne (USA), Creative Director · Irene MacHugh (Ireland), Associate Creative Director · Jennifer Allen (USA), Global Art Director · Ruth Kelly (Ireland), Design Manager for Europe and Asia-Pacific Data & Insights team: · Amanda Stumbo (USA), Director of Business Insights · Roel Coenders (USA), Associate Director of Data · Leona Shaojing Luo (Ireland), Associate Director of Business Intelligence · Clare Fahey (Ireland), Director of Customer Insights Communications team: · Lorie Hailey (USA), Director of Communications · Liana Dobler (Spain), Spanish & Portuguese Communications Manager Species teams: · Danieke Ewalts (Netherlands), Global Aqua Marketing Lead · Species marketing councils have been created that include regional marketing experts in the U.S., Canada, Latin America, Europe and Asia Pacific. About Alltech: Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech delivers smarter, more sustainable solutions for agriculture. Our diverse portfolio of products and services improves the health and performance of plants and animals, resulting in better nutrition for all and a decreased environmental impact. We are a global leader in the agriculture industry. Our team produces specialty ingredients, premix supplements, feed and biologicals, backed by science and an unparalleled platform of services. Strengthened by more than 40 years of scientific research, we carry forward a legacy of innovation and a unique culture that views challenges through an entrepreneurial lens. As a private, family-owned company, we adapt quickly to our customers' needs and focus on advanced innovation. We believe agriculture has the greatest potential to shape the future of our planet. Our more than 5,000 talented team members worldwide share our purpose of Working Together for a Planet of Plenty™. Together, we can provide nutrition for all, revitalize local economies and replenish the planet's natural resources. Headquartered just outside of Lexington, Kentucky, USA, Alltech serves customers in more than 120 countries, has five bioscience centers, and operates more than 80 manufacturing facilities across the globe. Tweet |
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