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Best of NAMA 2023












TRUTERRA PRESIDENT LISTS FIVE THINGS TO QUICKEN ADOPTION OF CARBON PROGRAMS
by Margy Eckelkamp, The Scoop magazine

On the heels of announcing its 2024 carbon programs, Truterra president Jamie Leifker says the industry is still in the messy middle of realizing the potential of these programs for farmers.

As the program offerings have expanded, notably, Truterra's increased focus to offer opportunities for long-term practitioners, the effort to increase farmer participation still requires overcoming great inertia.

"We can move so much faster. By our estimates, less than 2% of farmers are participating in these programs industry wide," Leifker says. "For us at Truterra, for the first two years, we sequestered 462,000 metric tons, paid $9 million. But it was still less than 300 growers enrolled in 2022 and 2023."

For 2024, Leifker says the business has a goal to enroll 2 million acres via its network of 60 Truterra retailers.

So what needs to be done to break through the adoption plateau? Leifker and the Truterra team are taking the following approach:

1. Encourage its retail network to prioritize carbon markets.

2. Integrate carbon into the business of ag retail

3. Make the data lift easier

4. Recognize high retention rates

5. Buy into the long-term outlook

To read the entire article click here.


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