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Apr. 22, 2024 Source: C.O.nxt The recent release of the Environmental Working Group's 2024 Dirty Dozen caused Jigsaw to imagine a marketer's equivalent. And with that we offer up The Dirty Dozen of Marketing: 12 Digital Marketing Mistakes to Avoid. To read more details on each click here. 1. LACKING A SOLID DIGITAL MARKETING STRATEGY 2. NEGLECTING SEO 3. NOT ADJUSTING YOUR CAMPAIGN BASED ON IN-MARKET DATA 4. NOT UNDERSTANDING YOUR CUSTOMER JOURNEY 5. NOT A/B TESTING CREATIVE AND MESSAGING 6. NOT PRIORITIZING THE MOBILE USER EXPERIENCE 7. NOT DEFINING WHAT HAPPENS AFTER THE FORM FILL, PURCHASE, OR CONVERSION 8. POOR TARGETING 9. CREATING A SINGLE TYPE OF MEDIA FOR ALL CHANNELS 10. NOT UNIQUELY TAGGING EACH PIECE OF MEDIA IN THE MARKET FOR TRACKING 11. POOR WEBSITE ACCESSIBILITY AND DESIGN 12. IGNORING COMMENTS AND FEEDBACK DO A BRAND MARKETING AUDIT Think about your brand and the work your agency of record is doing for your brand. Are you engaging in any of these practices? Is your brand exposed to the marketing residue of this Dirty Dozen set of practices? Maybe you think you're not. But are you sure? And are you sure you're sure? ARE YOU READY TO GET CLEAN? You don't have to engage in any of these unproductive practices for your brand to succeed. In fact, your brand will almost certainly be better off if you steer clear of them entirely. If you would like some help breaking free from the Dirty Dozen of Marketing, reach out to us and we'll help your brand get healthy with our version of the modern marketing Clean 12. To do so click here. Tweet |
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