CLICK HERE TO VIEW CURRENT ISSUE

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
Agri Marketing
Text Alerts

Big news as it breaks
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2024












SMART EAR TAG MONITOR FOR CATTLE HERDDOGG RECEIVES $6 MILLION INVESTMENT
Feedstuffs magazine reports:

Animal AgTech company HerdDogg, Seward, NE, has formally closed its US $6m Series A4 fundraising round this past week, led by Serra Ventures and Wonder Fund North Dakota, with participation from sustainable food and ag fund Lever VC Fund II and others. In the past two months, the company has doubled the number of its ear tags deployed across the U.S. and Australia, with entry into Canada coming shortly.

HerdDogg's smart ear tags monitor internal body temperature, movement, and acceleration in three directions--essentially a Fitbit for cows. Utilizing advanced data analytics HerdDogg's system can identify disease in cows days earlier than conventional industry approaches, allowing for earlier intervention and a very significant reduction in on-farm mortality. By cutting mortality rates, the company's technology can lower the number of cows raised in the beef and dairy supply chain--resulting in lower methane emissions and benefiting animals.

"Our team strives to improve the lives of cattlemen and their animals through consistent monitoring and early disease detection. This allows producers to make better decisions and be efficient with their time and resources, thus improving returns and lowering their environmental impact," said Andrew Uden, CEO of Herddogg and a 6th-generation cattle industry veteran.

"Early disease detection, and the resulting decline in mortality and morbidity, aligns farm practices with consumer demand for higher animal welfare standards and lower greenhouse gas emissions," said James Caffyn, a Partner at Lever VC, whose Fund II took part in the investment round. "HerdDogg will be able to create a robust animal health and performance database, enabling the company to provide actionable insights to farmers and operators throughout the supply chain that enhance farm economics while also improving sustainability."

To read the entire report click here.


Search News & Articles














Proudly associated with:
SIIA AM&P Canadian Agri-food Marketers Alliance National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters Agricultural Communicators Network Livestock Publications Council
All content © 2024, Henderson Communications LLC. | User Agreement