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CARLSON MEDIA GROUP TO BE NAT'L REPRESENTATIVE FOR GULF COAST CATTLEMAN MAGAZINE
Source: Carlson Media Group news release

SAN ANTONIO, TEXAS -- Gulf Coast Cattleman magazine has selected Carlson Media Group, LLC, to represent the publication for commercial print advertising sales, effective immediately.

Established in 1935, Gulf Coast Cattleman today serves cattle producers primarily in 12 southern states: Texas, Louisiana, Mississippi, Alabama, Georgia, Florida, Oklahoma Arkansas, Tennessee, Kentucky, North Carolina and South Carolina. Those 12 states support about 42% of the U.S. beef cow herd. Four of the states rank in the top 10 for beef cow numbers.

"The cattlemen that subscribe to Gulf Coast Cattleman are as diverse and unique as the climate and region where they run cattle," said owner and publisher E.C. Larkin. "They know we cover the topics that concern them.

"Our region runs lots of cows with a unique set of challenges -- heat, hurricanes, abundant parasite and noxious weeds and some different animal health concerns. Readers may deal with wild hogs and the occasional gator in pastures. For producers to thrive, cattle genetics have to be suited to this environment. Our readers are loyal -- many are second and third generation readers. One reader wrote us, 'Your articles are common sense and real-life, down-to earth information.'"

Carlson Media Group (CMG) president Jay Carlson said Gulf Coast Cattleman serves an otherwise hard-to-penetrate market. "Gulf Coast Cattleman has a tremendous seedstock advertising base that provides consistent revenue stream for an average page count in 2023 of 72 pages," he said. Its 18,500 readers are looking for seedstock, equipment and supplies that fit their unique needs.

Carlson said Gulf Coast Cattleman fits perfectly with the eight other CMG niche publications serving beef cattle production. CMG now offers coverage coast-to-coast and border-to-border with one of the largest networks of beef cattle publications.

Published monthly, Gulf Coast Cattleman allows for clients' advertising to have strong frequency during "Primetime" sales season. "Plus, with page 4-color rate priced reasonably at $2,800, a four-time schedule placement costs less than $11,500," Carlson said. "It's the most cost-effective media buy in this region."


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