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AGRI-PULSE ANNOUNCES ITS NEXT WEBINAR: HOW WISHH IS BUILDING THE NEXT GENERATION OF CUSTOMERS FOR U.S. SOY PROTEIN
Source: Agri-Pulse news release

Washington, DC -- Agri-Pulse is pleased to host a webinar on December 5th at 1 p.m. Eastern time, focused on the American Soybean Association's World Initiative for Soy in Human Health program's 7 Global Trends for 2025.

"As farmers look to develop new international markets, this is a great opportunity to see how WISHH is working with local entrepreneurs around the globe on new business development that can ultimately build demand for U.S. soy," said Agri-Pulse Founder and Publisher Sara Wyant. "This is a unique approach, and we'll have a chance to discuss what's working and why."

During this webinar, we will explore the top global trends for 2025, including how developing economies are growing economies, the rise of aquaculture, growing populations driving demand for protein, the bottleneck of commercial feed pellets, the positive health addition of U.S. Soy to Cereal-based foods, and stabilization to better markets and trade.

This virtual event is free, courtesy of the United Soybean Board, the ASA, and WISHH, which are sponsoring the webinar.

Sign up for the webinar Here.

The distinguished speakers include:

Morey Hill, the Chair of ASA WISHH as well as an ASA Director and Iowa soybean farmer.
Tony Mellenthin, a Wisconsin soybean farmer who serves as a Director on the United Soybean Board.
Gena Perry, the Executive Director of WISHH.

About WISHH

The organization serves as U.S. soy's catalyst for trade in developing and emerging markets. We track trends in protein demand and then work to guide and foster business development with local entrepreneurs where markets show the most potential long-term. We also connect businesses to partners across global market systems to ensure successful market development while learning from those who have worked in these markets before. These efforts ultimately drive trade while also improving food security in the areas in which we work. Established in 2000, WISHH is a program of the American Soybean Association and is funded in part by the United Soybean Board and state soybean board checkoff programs. For more information, visit World Initiative For Soy In Human Health.

About Agri-Pulse Communications, Inc.

Agri-Pulse is the most trusted source for farm and rural policy information, with offices in Washington, D.C., Sacramento, Calif., and Camdenton, Mo. We provide a balanced perspective on a wide variety of issues, including the farm bill, nutrition, trade, labor, food safety, water, environment, biotechnology, organic, conservation, and crop insurance. Agri-Pulse publishes a subscription-only e-newsletter, the Agri-Pulse Daily Harvest early morning news summary, Agri-Pulse Daybreak, Agri-Pulse DriveTime podcast, Agri-Pulse Newsmakers and breaking news on www.Agri-Pulse.com.


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