CLICK HERE TO VIEW CURRENT ISSUE

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2024












TRACTOR SUPPLY UNVEILS "LIFE OUT HERE 2030 STRATEGY" AT ITS 2024 INVESTMENT COMMUNITY DAY
Source: Tractor Supply Co. news release

Brentwood, Tenn.-- Tractor Supply Company (NASDAQ: TSCO), the largest rural lifestyle retailer in the United States (the "Company"), announced it will present its Life Out Here 2030 strategy later today at its Investment Community Day. This strategy marks the next phase of its growth plans.

"Tractor Supply has a rich history and track record of success," said Hal Lawton, president and chief executive officer of Tractor Supply. "Over the last five years, we have delivered strong financial performance and enhanced our competitive advantages through the execution of our Life Out Here strategy. With an expanded total addressable market of $225 billion, we have significant runway for growth.

"Our Life Out Here 2030 strategy continues the momentum of our existing initiatives as well as launches new initiatives such as Pet Rx and Direct Sales. We remain steadfast in our commitment to drive sustainable growth and long-term value for our shareholders. Tractor Supply has never been stronger and the next five years are going to be very exciting,"

Investment Community Day Highlights

During the Investment Community Day, Tractor Supply's executive leadership team will share the significant progress the Company has made over the last five years to transform its business and outline the next phase of its strategic plan, Life Out Here 2030.

Since first introducing its Life Out Here strategy in October 2020, the Company has scaled its Project Fusion store layout and remodel program to about 50% of its stores, completed more than 550 garden centers, added 22 million members to its Neighbor's Club loyalty program, grown its digital sales by more than 340% and opened 13 distribution facilities. The Company's Life Out Here 2030 strategy complements this progress with the addition of the following strategic initiatives:

Localization - Tailor product selection to meet specific demographic and regional needs to maximize relevance while remodeling store layout and adding updated features

Direct Sales Opportunity - Extend its legendary customer service to address the "Out Here" business-to-business market including larger farms, small to medium businesses and event spaces

Pet and Animal Rx - Expand capabilities to grow share of wallet with pet and animal customers while driving increased loyalty through its more than 37 million Neighbor's Club members

Final Mile Delivery - Create a comprehensive and scalable final mile delivery solution to provide greater order visibility and delivery reliability to its customers and unlock the potential of its direct sales opportunity
Tractor Supply Retail Media Network - Scale comprehensive media platform to support its brand partners and activate a new profit stream

Private / Exclusive Brands - Increase penetration of private label and exclusive licensed brands to enhance differentiation and improve gross margins

As part of its Life Out Here 2030 strategy, Tractor Supply is updating its long-term financial algorithm. The Company's management will provide further insights on these financial targets at today's event.

Kurt Barton, executive vice president and chief financial officer of Tractor Supply, commented, "Tractor Supply is committed to building on our longstanding track record of creating shareholder value. Capitalizing on our key competitive advantages and the ongoing strength of our current initiatives, along with investments in new growth opportunities, positions us well to continue gaining market share."

5-for-1 Stock Split

The Board of Directors of Tractor Supply approved a 5-for-1 stock split of the Company's issued common stock to make its stock more accessible to team members and investors. Shareholders of record as of December 16, 2024, will receive four additional shares for each share held, which will be distributed after market close on December 19, 2024. Tractor Supply's shares are expected to begin trading on a stock-split adjusted basis at the market open on December 20, 2024. This represents the fifth stock split for Tractor Supply since it went public more than 30 years ago in 1994.

Tractor Supply team members may purchase shares of the Company's stock at a 15% discount through the convenience of bi-weekly payroll deductions. The employee stock purchase plan is a long-term investment option that allows team members to share in Tractor Supply's growth.

Barton commented, "Tractor Supply has a history of stock splits to help our team members take advantage of our employee stock purchase benefits, as well as appeal to a broader range of retail investors. We believe that the stock split will make our common stock more affordable and attractive to potential investors, including our team members, and increase the liquidity of the trading of the shares of our common stock."

About Tractor Supply Company

For more than 85 years, Tractor Supply Company (NASDAQ: TSCO ) has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 293 on the Fortune 500. The Company's more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need - anytime, anywhere, any way they choose at the low prices they deserve.

As of September 28, 2024, the Company operated 2,270 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit www.tractorsupply.com.

Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of September 28, 2024, the Company operated 205 Petsense by Tractor Supply stores in 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.

To read the entire report click here.


Search News & Articles










Proudly associated with:
SIIA AM&P Canadian Agri-food Marketers Alliance National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters Agricultural Communicators Network Livestock Publications Council
All content © 2025, Henderson Communications LLC. | User Agreement